Introducing a unique sponsorship program enabling select organizations to target tomorrow's business leaders—18-to-25-year-old aspiring entrepreneurs.
The Opportunity
The Opportunity
- Help give young entrepreneurs the tools and inspiration they need to succeed.
- Build a close, measurable relationship with up-and-coming Millennials via the Web, permission-based e-mail/RSS, and potentially face to face through our affiliation with the Extreme Entrepreneur Tour.
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VenturePORT.org™
- An online community providing comprehensive how-to and reference resources for the Millennial generation of entrepreneurs; a community where resources are accessible and worthwhile, inspiration is abundant, motivation is contagious, answers flow, product and service solutions provide value, expression of successes and failures are welcome, social networking is fun and powerful.
- VenturePORT.org™ includes a unique search engine that gives all participants not only the ability to find information, resources, and connections on demand, but the ability to opt-in to receive information precisely on the topics and from the senders they choose.
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Key Benefits
- Participate as a charter sponsor in a uniquely integrated opportunity to reach 18-to-25 year-old aspiring entrepreneurs on the Web and in person.
- Sponsor Web how-to content directly related to your area of business; reach your target audience precisely when in a planning or buying mode; participate in an affinity program that helps convert prospects into customers.
- Build lasting relationships through permission-based marketing and communications opportunities; create a permission-based database of people willing to hear from you to measure results.
- Get face-to-face on college campus around the country.
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Be Part of a Hard-to-Access Community in a Way That Can Pay Dividends for Years
Build a relationship with a young entrepreneur today, and it could last a lifetime.
VenturePORT™ targets Millennials aged 18 to 25. According to the U.S. Census Bureau, Millennials of this age represent 9.1% of the U.S. population or 27.3 million individuals. Gallup and Junior Achievement studies reveal over 70% of Millennials are interested in starting their own business. VenturePORT™'s efforts are focused on the early adopter of this entrepreneurial generation. There are very few ways to efficiently reach this highly desirable demographic.
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About the Millennial Generation
(Based on Intuit Small Business Report – January 2007)
- More than any other generation before them, Millennials are networked, both technologically and personally. They depend on social rela¬tionships with a select but changeable group of peers.
- Millennials are risk takers and aren't afraid to try new things. They are willing to make mistakes and learn from them – traits that are extremely important for successful entrepreneurs.
- This generation sees entrepreneurship as a way of maintaining independence and taking ownership of their own careers.
- Millennials are highly entrepreneurial and more likely to form their own businesses than previous generations. In fact, it's not surprising to learn that this generation is interested in serial entrepreneurship – working on several business ideas at one time.
- This generation has Googled their way through school and is comfortable looking for relevant information that will improve their businesses. Once they see the need, they will do research on the Web and network with other entrepreneurs to identify solutions.
- Millennials want total control over the information they receive; getting their permission is increasingly critical in order to get them to actively engage.
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About VenturePORT.org™
It's a portal designed to provide participants with information, community, and dialog, including:
- A search engine enabling participants to find high quality how-to articles, links, and reference material related to every part of starting a business, as well as to opt-in to receive information on desired topics or from specific senders.
- The ability to profile their companies and ideas in open or closed Forums, to post or read blogs, ask for expert advice, and link up their VenturePORT.org™ profiles with their Facebook or MySpace accounts.
- Created by Catalyst Performance Group, Inc. (Catalyst), a leading Midwest integrated marketing company founded by highly experienced entrepreneur Todd Hanson.
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Marketing
- Targeted marketing to the over 1,200 entrepreneurial departments and clubs on campuses nationwide.
- Building word-of-mouth through Facebook and MySpace groups and Web marketing.
- National and regional public relations campaigns designed to catch the wave of popularity surrounding youth entrepreneurship.
- Title sponsorship of Extreme Entrepreneurship Tour™, an experiential event reaching 50 college campuses and thousands of students in the 2007/2008 school year and up to 10,000 to 15,000 students.
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Benefits to Sponsors
- Ability to reach visitors in a planning mode by sponsoring content directly related to your business category both on the Web and in person;
- Sponsorship of permission-based e-mail newsletters or blogs in specific content areas;
- Participation in affinity programs available to registered visitors;
- Ability to build permission-based opt-ins to your own communications;
- Measurement based on the size and quality of the database you develop and your ability to profit from it in your marketing and sales.
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Get a PDF of the sponsorship information or contact us at sales@ventureport.org or call 1-866-EXCELR8.
